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Roberta Davis

Profile updated 16/10/20

Regional Qualification(s):

Heart of England



Phone Number(s):

07903 179197

Contact guide


I love the past and how it has shaped our present and future. I'm particularly passionate about our industrial heritage and how it has transformed our landscape, and the people who toiled & their stories, and the skills, materials & implements utilised. Studying Industrial Archaeology & Heritage Management at the Ironbridge Institute, (University of Birmingham), I was awarded with a Masters Degree. As Manager of Beorma Tours, I offer Panoramic & Walking Tours of the varied and cultural rich Heart of England from the canals of Birmingham to the 'black & white' villages of Herefordshire, and the medieval Colleges of Oxford to the musical heritage of Elgar's Worcestershire. Specialist & themed tours are also available such as Lliterature & Arts, Industry and Museums and Galleries.

Always purporting to be entertaining, to tell a story, I am enthusiastic and engaging; I have been advised by a certain prestigious academic institution that their subsequent tour visits were programmed around my availability. 'Roberta was three times better than anyone else'.

I have a wealth of experience within the Tourism industry, and have worked for both a major American tourism Company and British travel companies

Later, after studying Museum Studies at the University of Leicester, I worked with Birmingham Museums' Service engaged with both Life Long Learning, and School programmes.

A proud 'Brummie', I grew up in the beautiful County of Worcestershire; however, I'm passionate about my Welsh roots.
I am a keen Thespian and a member of Birmingham's Crescent Theatre.

Guiding for over 22 years, guiding is, indeed, my passion. I am proud to have qualified as a Blue badge Guide and to present the wonderful Heart of England.

See me on

Personal Interests:

Birmingham & the Black Country; The Cotswolds; Gloucester & Gloucestershire; Oxford; Stratford & Warwickshre; Worcester & Worcestershire; Conference & Corporate Events; Decorative Arts especially relating to the West Midlands; Gardens; Gemmology; The Georgians; Industrial Heritage; Literature especially, Lewis Carroll. C S Lewis, Tolkien, & Shakespeare; Museums & Galleries; Metal Working especially Jewellery; Stately Homes; Theatre; City/Town Walks; Coach/Panoramic Tours; Themed Tours

Special Interests:

Walking Tours

For all these tours listed below, please contact:

A tour of Birmingham, the City once known as 'The City of Thousand Trades and its proud Jewellery Quarter, where all that 'glisters is gold' or may be a 'Gold & Catacombes' Tour with a listed Cemetery or two. 'Meet' the Industrialists, Pioneers & Founding Forefathers, & Characters who have helped create the City as we know it today, Matthew Boulton, the Cadbury's, the Chamberlain's, and Ozzy Osbourne to name a few.

Discover Birmingham's Medieval heart - where Birmingham all began!

The 'Chocoholics Tour' - meet the Cadbury's with a tour around leafy Bournville followed by Tea/Coffee and Chocolate samples!

I am passionate about Lewis Carroll and a member of the Lewis Carroll Society. Follow in the White Rabbit's footsteps and join a Guided Tour of' 'Alice's' Oxford.

Discover the 'Faithful City' - the beautiful City of Worcester.
May be a experience a themed Civil War Guided Tour.

'Meet' the Georgians with a Guided Walk of the elegant town of Cheltenham.


Discover Shakespeare's Stratford with a Panoramic Tour with maybe a visit to a Stately Home?

Birmingham's Theatre, Arts & Music scene with a visit to a Theatre within a Pub!

Sports & Pastimes

Discover Birmingham's rich sporting culture from Cricket to Football, to Lawn Tennis.

The Cotswolds has an interesting sports heritage. Why not join a Panoramic Tour?


Having worked within a School (SEN) and for major Universities & Museums, I can offer Tours for KS4 (Geography - Local History); KS3 (The Victorians); Post Graduate (Heritage Management) & Life Long Learning Programmes.


Arguably, Birmingham's One Thousand & Second Trade is Retailing. Arh I hear you ask, what is its One Thousand & First Trade?!
Why not let a Blue Badge Guide, help you explore & experience Birmingham's' Bull Ring' followed perhaps by a visit to one of the City's many traditional pubs, many with historic Architectural features.

Or maybe a visit to The Cotswolds followed by a Cotswold cream tea.


All aspects

Birmingham's Industries & Trades
Birmingham's Metalworking Industry
Birmingham's Jewellery Quarter
The Black Country

From Gloves to Cars, to Chocolate to Porcelain, the Heart of England has made it!

A Panoramic Tour to The Potteries followed by Tea Tasting?

Or may be a visit to a Motor Museum and a costumed Talk on Motoring Manners in days gone by, followed by lunch!?

Decorative Arts/Arts & Crafts

Especially those relating to Birmingham and the West Midlands.

'Where Industry & the Arts Meet'.
Join a Guided Tour of Birmingham Museums for a special Tour of its collections that depict the skill and craftsmanship of its once world famous Artisans, followed by Afternoon Tea and time to browse in the Museum shop.

Industrial Heritage

Industrial Archaeology & Heritage; Buildings - Architecture & re use of; Economic & Political history; Industry & Trades; Industrial personalities & figures; Geographical & geological features.

Birmingham & the West Midlands, Worcester's and Gloucester's and trades & industries & the River known as Sabrina.

Join a Panoramic Tour within Birmingham and to the Black Country. Visit a traditional Pub; sample traditional Black Country cuisine.

Discover Ironbridge, World Heritage Site, cradle of the Industrial Revolution, and its famous Museums.

Or may be the 'Wool & Metalworking' Tour of the Cotswolds followed by an afternoon Cotswold Cream Tea and shopping for that special souvenir.

Regional Tours

Coach tours; Panoramic (city) tours; Walking tours; Museum and Cathedral & Church tours;

Birmingham, Coventry, Stratford, Leamington Spa, Warwick & Warwickshire, Cheltenham & The Cotswolds, Herefordshire, Oxford & Oxfordshire, Worcester, The Malverns & Worcestershire, Lichfield, The Potteries & Staffordshire, The Forest of Dean.


Presentation & Interpretation

The Heart of England has many renowned Museums with diverse & important collections.
A Guided Tour can bring the artefact to life and tell the story of the object, and the people & places associated with it. Most have Tea rooms and shops for that ultimate experience!

Art/Paintings & Sculpture

I am passionate about the Pre Raphaelites. A leisurely Guided Tour around Birmingham's world famous Art collection will bring the works of art to life.
Perhaps followed by a glass of wine?


Tolkien lived for a time in Birmingham and the surrounding area. A Panoramic Tour shows you the sites & haunts that inspired his works, 'The Hobbit, and 'The Lord of the Rings'.

'Will you won't you join the Walk'. Discover Lewis Carroll's Oxford that inspired him to pen 'Alice in Wonderland' and 'Through the Looking Glass'

Or maybe experience Shakespeare's Stratford with a visit to one of the Shakespeare family homes. There are many more famous literary characters in the area that you will 'meet'.

Lecture Subjects

Birmingham's Industries & Trades;
Birmingham's Jewellery Quarter
Having worked within Birmingham's Jewellery Quarter for many years, a talk for your Group together with Hands-On objects or gemstones to experience will offer an unusual and exciting event.

Matthew Boulton & Soho House;
Lewis Carroll
The Georgians


Looking for something new. A talk on the history of Land Law will reveal surprises; sometimes shocking, never dull.


Panoramic Tours to the Heart of England's many famous & historic gardens combined with Afternoon Tea.

Birmingham has many Garden gems waiting to be discovered, and this in an industrial City! You will be surprised!

For any of the Tours above please contact:


Windsor & Eton, Windsor Castle, Virtual Tours

Additional Qualifications:

Bachelor of Laws degree, Museum Studies Post Graduate Diploma, Univ. of Leicester; Masters Degree in Industrial Archaeology, Univ. of Bham

Driver Guide: