Profile updated 18/04/19
I’m Antony Robbins, a born-and-bred Londoner. And I'm passionate about my city.
I combine Blue Badge guiding with my related work as a writer, speaker and broadcaster. I run my own business - mrlondoner - which offers guiding, PR, branding and research services (mrlondoner.co.uk - website coming soon).
Before qualifying as a Blue Badge guide, I spent eight years as one of the directors of the Museum of London. My job was to re-brand the museum into something more contemporary, connected and relevant to the lives of modern Londoners.
BBC Radio London
I enjoy a regular slot discussing London's cultural offer on BBC Radio London's Saturday Breakfast Show. The next interview is on Saturday 20 April at 8.45 am. I'm regularly invited as a spokesperson by other BBC and independent broadcast outlets.
My current focus is on what I like to call London placemaking. I help some of the capital’s most vibrant neighbourhoods to promote their offer, sharpen their messages and drive footfall. My current clients are Soho landlord Shaftesbury PLC, the Museum of Soho and the China Exchange, which runs Chinatown. Just over the river, I work with business improvement district Better Bankside. I also work with the Bankside hotel and Native Hotel Bankside - two new boutique hotels in the heart of SE1.
My top tours:
I provide tours in London's top sites, eg Westminster Abbey; Tower of London; St Paul's Cathedral and the British Museum. As a museum professional I offer expert insights into the work of London's leading museums and galleries - especially: Museum of London; Tate galleries; Victoria and Albert Museum; Science Museum; Wallace Collection; Cabinet War Rooms; Imperial War Museum; Maritime Museum; National Army Museum; Soane Museum; Jewish Museum and the RAF Museum.
I'm also the one and only guide for Londonist.com. (the website that showcases the very best of the contemporary city). My exclusive Londonist tours offer a sideways take on the metropolis. These trails currently explore the secret histories of Soho (in 'Sex, Death and Shopping') and Bankside (in the Liberty of the Clink). In June I will lead the Soho Music Month tours for Soho landlord Shaftesbury PLC.
My additional specialisms include:
- tours of: Mayfair and the West End, Soho and China Town, Bankside and the South Bank, Covent Garden and Seven Dials, Bloomsbury, the City of London; Shoreditch and Hoxton;
- 'Menswear and Making' (from tailoring and shoemaking to ceramics and jewellers);
- 'Greening the City' - the sustainable metropolis;
- 'Sounds and the City' - London in music;
- 'The Modern Museum' museums, social media and branding.
Current clients include:
BBC Radio London; London Tailored Tours; Look-Up London; Bankside Hotel; Native Hotel Bankside; Better Bankside; Museum of Soho; Shaftesbury PLC; Sister PR; National Theatre; Hearst Publishing; China Exchange; University of the Arts London; Goldsmiths College: Kaplan College and the University of East London.
Current partners include:
I run tours in partnership with some key partners. They enable guests to see behind the scenes of their organisations. My partners include: Joy Everley jewellers; MC Overalls: Joseph Cheaney Shoes; Peckham Rye Tailors; The Good Life (adult learning centre); Better Bankside and Southwark Cathedral.