8-9 January 2024 | Oxford

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Welcome to Guided to Growth 3!

Back by popular demand, the Guided to Growth (G2G) conference is back in 2024 as G2G3 - now bigger and better, following delegate feedback from the two successful G2G conferences held in 2019 and 2020.

Once again, this will be the UK's biggest and best business development conference for professional Blue and Green Badge tourist guides - inspiring forward-thinking guides with ideas and techniques based on 'best practice’ and equipping them with strategies for business growth in a rapidly changing visitor landscape.

A full two-day event, G2G3 offers you personal selection from 16 workshops across four key business themes: Running Your Business, Sector Targeting, Storytelling, Marketing Communications with a focus on digital marketing. There are also multiple networking opportunities with guides across the UK and travel trade operators.

G2G3 will take place at the modern, state-of-the-art facilities at Cohen Quad, Exeter College, in the historic city of Oxford. A world-class setting for profitable learning and dynamic business innovation.

If you're a professional Blue or Green Badge guide or trainee willing to invest time and money to help your business thrive in 2024 and beyond, G2G3 is an unmissable opportunity. Book your place today!

On behalf of the Guild, I would like to thank our sponsors and supporters and look forward to welcoming you back to Oxford in January!

Mark King
Conference Chairman

Conference details

Discover what's on offer

What’s included ...

  • 24 expert industry speakers
  • 16 workshops to choose from
  • 9 plenaries
  • Extended two day event
  • Jobs Fair
  • Networking with travel trade
  • Lunch and refreshments
  • Guild members' helpdesk


Click on the links below to view all ticket options including One-Day Passes at £225

What delegates said previously ...

  • ‘An amazing conference. I wished there had been something like that when my Blue Badge course finished.’
  • 'Well-planned content. Good to network with colleagues'
  • ‘Thank you for organising such an inspiring guiding conference! The mix of speakers and talks was both interesting and thought provoking and has certainly inspired me’
  • 'Can I just say, the conference was brilliant!'
  • ‘A far-sighted initiative and massive success'
  • ‘The most useful event I've attended since getting my Blue Badge’
  • ‘There is always more to learn about how to do this effectively; meeting and hearing from others is incredibly valuable; things constantly change in the market and it's a good way of keeping up to date.’