Guide Fees

Before hiring a Blue or Green Badge Tourist Guide, it is important to establish the level of remuneration – the fee charged – for the service provided.

Fees are a matter of negotiation between the tourist guide and the client, based on the client’s requirements, eg location, duration and language/s spoken.

As an example, fees for an English speaking London Blue Badge Guide from 1 April 2025 until 31 March 2026 are likely to start from £214 per half day and £353 per full day. Green Badge Guides and those in the regions may differ. Driver guides and those with second languages generally charge a higher fee.

Blue and Green Badge Tourist Guides  are typically engaged for either half days or full days:

  • Half days are up to 4 hours maximum, which can be either morning (expected to finish by 13.00) or afternoon tours (expected to start from 13.30).
  • Full days are up to 9 hours (finishing no later than 18.00).

Illustrative fees for tour guiding engagements are as follows: 

Illustrative Fees and Terms and Conditions for 1 April 2026 to 31 March 2027 can be found here

Illustrative Fees and Terms & Conditions for 1 April 2027 to 31 March 2028 can be found here

Please note these are particularly applicable to London tourist guides. Throughout the country, fees for guiding services will vary from region to region.

Guild members may use the terms and conditions above or have their own. Please ensure you are aware of  these when booking a guide.

The fees negotiated will vary from client to client and from Guide to Guide. Higher rates may be agreed, for customised tours, or tours that require a good deal of reconnaissance, for specialist knowledge, or because of a client’s tour operator’s particular requirements.